INSTRUCTIONS ATTACHED BA 3450 MOD 2 ASSN Instructions In Module 2, we learned about the fundamental

INSTRUCTIONS ATTACHED

BA 3450 MOD 2 ASSN

Instructions

In Module 2, we learned about the fundamental concepts as the basis for CRM.

1.

1. Create an infographic or other visual explaining the CRM fundamentals, including the items listed below. 

Did you know?? Communicating information creatively is a very useful skill for today’s business professionals. See 

Handout – ‘How To’ Resources for Creative Deliverables (Canvas).pdf
 to view resources that can assist you in creating some of these types of deliverables.

2. In your infographic or presentation, be sure to include the following:

3. Explain the customer journey.

· Which perspective is the customer journey considering (the customer or the marketer)?

· Be sure to describe the steps of the customer journey

· How is understanding and defining the customer journey helpful to marketers?

4. Explain the customer lifecycle.

· Which perspective is the customer lifecycle considering (the customer or the marketer)?

· Be sure to describe the steps of the customer lifecycle.

5. Describe how CRM can support a long, profitable relationship with customers throughout the customer lifecycle.

6. Think of a product or service that you are familiar with (or, you may use one from your own company).

· Propose one strategy for each stage of the customer lifecycle which would help the company to maintain their relationship with their customers.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

  Integration with traditional business models: Discuss the integration of VBM principles with traditional business strategies and management practices.

  Integration with traditional business models: Discuss the integration of VBM principles with traditional business strategies and management practices. How can businesses effectively align VBM values with their existing business frameworks?  reflecting on the following: Critically evaluate the Virtuous Business Model (VBM) in terms of its practical implementation and its

Small Business Marketing Plan Company Name Here Your name

Small Business Marketing Plan Company Name Here Your name Dr. Gerig, Instructor Marketing Manager Course Semester, year · Make sure to leave the headers as is below! Add your references/citations too! Marketing Plan & Pitch 1- The marketing plan is connected to the firm’s business plan including organizational level mission,

Written assignment: Case study : answering the points, use apa 7th format, about 3 pages , cite scholar references

Written assignment: Case study : answering the points, use apa 7th format, about 3 pages , cite scholar references GreenBuild Solutions Industry Background: The construction industry is embracing sustainable practices, focusing on green building materials, energy-efficient designs, and eco-friendly project management techniques to reduce the environmental impact of new developments

INSTRUCTIONS ATTACHED   Your assignment should: Follow the guidelines for Proposals found in the Proposal & Resources. Choose a concept that relates to

INSTRUCTIONS ATTACHED   Your assignment should: Follow the guidelines for Proposals found in the Proposal & Resources. Choose a concept that relates to the concepts covered in class for this module.  A current or past event is required based on real data (where available) and applied using the template provided in the Proposal & Resources below.