This Quest is about acquiring tools or resources for your future Advertising Plan for week 4. There are many tools from which you can select. For traditional media, you can select the channels of communications. For digital media, you can select from a stack of different tools, and there are currently more than 5000 to choose from. (See image and focus on the first column, Advertising) Your quest includes reading the following blog and choosing the tools that you will need for your battle. See the Hipmunk Marketing Stack Opticon and other examples to help you envision your stack. There are many ways to build this. Examples and resources include: https://www.demandmetric.com/content/marketing-technology-stack-diagram https://www.intercom.com/blog/the-ultimate-marketing-technology-stack/ https://coschedule.com/blog/marketing-technology-stack/ There is also a contest for the best-designed marketing stacks.