effective? Comment. What else could DBS do?
2. What challenges do you think Piyush Gupta will face in steering the four-decade-old DBS
against, for instance, a four-year-old technology start-up? List and explain them.
3. Why does Piyush Gupta sound the alarm in the banking industry about his perception of the
threat posed by tech companies? If his perception of the threat was right, would it not be
better for him to work on it quietly to gain competitive advantage for DBS? Why would he
need to alert players in the industry to brace up for the threat and share with them what DBS
is doing to counter it?